Author: Steve Murch

A Candidate Opts Out

Today, I received an official request, via the confirmed Twitter candidate address, from D2 candidate Christopher Peguero to opt out of ALIGNVOTE. Within an hour, per his request, his listing was changed from stances-known — even though he had previously confirmed all of his stances to voters — to “cleared […]

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Hi, I’m Steve.

About Me Hi. I’m Steve Murch, and I’m the sole person behind ALIGNVOTE. I think it’s reasonable to know who’s behind the site, and I’d always planned to disclose my founding role when we rolled it out. So now that we’re in beta, let me introduce myself. I’ve lived in […]

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When Prophecy Fails

Flipping channels today on CNN, MSNBC and elsewhere I’m reminded of a famous book in social psychology. Social Psychologist Leon Festinger, the same researcher who coined “cognitive dissonance,” released a fascinating book in 1956 called When Prophecy Fails. When prophecies fail, the most fervent believers often double-down on their original […]

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